Got conservative clientele?
Keep the user interface discrete and the imagery dominant.
Image
On the web its Everything.
Large corporate websites
Small business websites
You’re a small business & need to stand out from the crowd?
A bold, confident user-interface is the “(follow)way to go”: /archive/all2013/image/smb-need-to-convey-difference, with imagery at a range of sizes.
Or maybe somewhere in between.
all-sorts websites will develop a layout that fits.