Measure the effectiveness of your message over time with website analytics.

You’ve promoted yourself on social media, participated in some lively comments threads on your favourite architectural blog, and networked your heart out at social functions.

How do you know which message is the most effective? Turn to your website visitor analysis software (like Google Analytics). It allows you to track potential clients’ interest in aspects of your work.

See what works, and what doesn’t, and adjust your message to suit.

Your website’s meta-description and title are particularly important in the search result race. They appear in search results, and need to be engaging, descriptive and direct. Get it wrong and the number of people visiting your website can drop. I make it easy to change your home-page’s meta-description and title (and everything else ;-) via my capable CMS, Textpattern.